Marketing Macabre is a wickedly devilish public relations / marketing / social media company subservient to horror professionals like yourself. Our undying devotion is to assist horror entities in promoting their diabolical creations well beyond the grave... So if you have anything to do with horror, be it a production company, director, producer, actor, writer, podcast-er, singer, etc..., we will craft a campaign "witch" will spellbind you and your evil dominion.
On a personal note...
My name is Michael Joy, and I started Marketing Macabre to address a common problem for independent filmmakers. The inability to find affordable means to
market and promote their projects. I wanted to create the alternative to combat the big public relations companies who over-charge and under-deliver.
I've been operations manager for Horrornews.net since 2008 and during that time period, I've worked with many PR companies. There are some good ones and
some bad ones, but most indie filmmakers can't afford to use them. I've formed many great relationships over the years with the horror community in which I can
really help struggling indie filmmakers and others with their horror endeavors.
My name is Michael Joy, and I started Marketing Macabre to address a common problem for independent filmmakers. The inability to find affordable means to
market and promote their projects. I wanted to create the alternative to combat the big public relations companies who over-charge and under-deliver.
I've been operations manager for Horrornews.net since 2008 and during that time period, I've worked with many PR companies. There are some good ones and
some bad ones, but most indie filmmakers can't afford to use them. I've formed many great relationships over the years with the horror community in which I can
really help struggling indie filmmakers and others with their horror endeavors.
Create Your Own (PR) Public Relations Campaign
PRESS RELEASES
Step 1. Create Press Release via MailChimp
Step 2. Email to Entertainment & Horror Media Outlets
Step 3. Share Results on Social Media
Why Do A Press Release? It could be to announce a website launch, movie premiere, release date, new trailer, exclusive stills, screener request, interview inquiry, or maybe a contest or giveaway.
EASY ADD ON'S INCLUDE:
EXCLUSIVE Q&A INTERVIEW
We will create a list of questions for you to answer and we will feature the Q&A on a horror or entertainment website.
TOP TEN LIST
We will create a Top 10 List for a horror or entertainment website and feature your movie somewhere in the list. Lists are one of the most popular and highly searched types of articles on the internet.
PERSONALIZED PODCAST
We will create a 1 hour podcast and feature YOUR movie or project. YOU pick the name of the podcast. It can be LIVE or pre-recorded. We will share on our social media and give you link and embedded code to share on whatever avenues you choose.
HERE'S WHAT WE RECOMMEND
OPTION 1
1. PRESS RELEASE + 1. EXCLUSIVE Q&A INTERVIEW
OPTION 2
1. PRESS RELEASE + 1. EXCLUSIVE Q&A INTERVIEW + TOP TEN LIST
OPTION 3
1. PRESS RELEASE + 1. EXCLUSIVE Q&A INTERVIEW + TOP TEN LIST + PERSONALIZED PODCAST
RECOMMENDED FOR FILMMAKERS
4 Professional Press Releases
This package is designed to promote an individual movie through four press releases.
Recommended (1) Teaser (1) Poster (1) Trailer (1) Date Announcement
Created & Sent via MailChimp to Entertainment & Horror Media Outlets
SOCIAL MEDIA PACKAGES
FACEBOOK PACKAGE
1 post per day for 1 month
Content example: pictures, videos, written words, memos, and gifs.
Required: Access to Facebook page.
TWITTER PACKAGE
1 post per day for 1 month
Content example: pictures, videos, written words, memos, and gifs.
Required: Access to Twitter page.
Additional Months
6 MONTH SOCIAL MEDIA PACKAGE
1 post per day for 6 months
Either Facebook or Twitter.
12 MONTH SOCIAL MEDIA PACKAGE
1 post per day for 12 months
Either Facebook or Twitter.
Contact Joyhorror@msn.com for the Marketing Macabre Price Guide
What Happens To Your Press Release?
Here's a few sites that have posted Marketing Macabre PR
TESTIMONIALS
David Gere - Producer, Woodhaven Media:
Michael Joy has the ability to help launch an enhanced marketing scope for a company by utilizing his tireless focus and passion for the entertainment industry. Michael has a lifetime of knowledge with regard to horror films, pop culture, music, pro wrestling and the like. Michael Joy has mastered a way to create authentic and unique buzz on social media platforms and has enhanced my company's profile.
Mark Ricche - CEO of Cryptic Pictures Distribution:
For years my company struggled to build connections within the horror industry, seeking out and establishing relationships with other horror filmmakers, horror websites, bloggers, podcasters and the like. We even halted our film's release for three years until we knew we had a fan base established through these various outlets. And then along came Marketing Macabre. Mike Joy and his team at HorrorNews.net had been doing the same thing, but for a lot longer and with greater reach. So when we decided to employ MM's services we were slightly skeptical it may be repetitive and overlap with our own marketing campaign. To the contrary, utilizing Marketing Macabre extended our reach into the horror community and to some very helpful and competent folks, I might add. From the minute our press release went out, social media posts, website posts, and blog mentions began poring in along with a substantial request for screeners. Some of our best reviews came from MM contributors. Marketing Macabre was our unexpected goldmine-find of the year. If you want to reach the horror crowd, there is no better answer. Hell, there is no other answer! They've cornered the market!
Austin Idol - Professional Wrestling Legend:
Michael Joy, is one talented fella who I have the privilege of calling friend. Michael is incredibly creative, honest, hard working, and doesn't know the word quit. I would highly recommend Michael to any company large or small who needs assistance in social media or marketing.
Jeff Payne - Filmmaker (Fan Film: Michael Myers vs Jason Voorhees):
Michael Joy is an absolute blast to work with. When we struck a deal, he was IMMEDIATE. This doesn't happen in the real world too often. He was very prompt and informative on anything I asked him. Give this man a call.
Tommy DeNucci, President, Woodhaven Media:
In a short period of time, Michael was able to diagnostically break down how we were handling online promotions, implement some new tactics and quickly increase our social media presence, with creative posts and constant, quality content.
Santos Ellin Jr. - Film Critic, Horrornews.net & Gruesome Magazine:
Michael Joy is one of the most savvy people I've ever met in the business. He is detail oriented, quick to lend a hand if asked (& even if you don't ask he's there to help) and most of all efficient. He has been there for me as I slowly became acclimated to a new job title at HNN and would be nothing but a prized asset wherever he decided to hang his hat. There are few better at doing what he does.
Mike Bohatch - Owner & CEO, Horrornews.net :
I've had the fine pleasure of working with Michael Joy for many years. His commitment, efforts and dedication are second to none. Michael jumps right in and seizes every project like a pro making him not only a great working asset but a top contributor to the bottom line of an organization's success. If you are considering Michael for project or position, you should be thankful you've found him.
David Gere - Producer, Woodhaven Media:
Michael Joy has the ability to help launch an enhanced marketing scope for a company by utilizing his tireless focus and passion for the entertainment industry. Michael has a lifetime of knowledge with regard to horror films, pop culture, music, pro wrestling and the like. Michael Joy has mastered a way to create authentic and unique buzz on social media platforms and has enhanced my company's profile.
Mark Ricche - CEO of Cryptic Pictures Distribution:
For years my company struggled to build connections within the horror industry, seeking out and establishing relationships with other horror filmmakers, horror websites, bloggers, podcasters and the like. We even halted our film's release for three years until we knew we had a fan base established through these various outlets. And then along came Marketing Macabre. Mike Joy and his team at HorrorNews.net had been doing the same thing, but for a lot longer and with greater reach. So when we decided to employ MM's services we were slightly skeptical it may be repetitive and overlap with our own marketing campaign. To the contrary, utilizing Marketing Macabre extended our reach into the horror community and to some very helpful and competent folks, I might add. From the minute our press release went out, social media posts, website posts, and blog mentions began poring in along with a substantial request for screeners. Some of our best reviews came from MM contributors. Marketing Macabre was our unexpected goldmine-find of the year. If you want to reach the horror crowd, there is no better answer. Hell, there is no other answer! They've cornered the market!
Austin Idol - Professional Wrestling Legend:
Michael Joy, is one talented fella who I have the privilege of calling friend. Michael is incredibly creative, honest, hard working, and doesn't know the word quit. I would highly recommend Michael to any company large or small who needs assistance in social media or marketing.
Jeff Payne - Filmmaker (Fan Film: Michael Myers vs Jason Voorhees):
Michael Joy is an absolute blast to work with. When we struck a deal, he was IMMEDIATE. This doesn't happen in the real world too often. He was very prompt and informative on anything I asked him. Give this man a call.
Tommy DeNucci, President, Woodhaven Media:
In a short period of time, Michael was able to diagnostically break down how we were handling online promotions, implement some new tactics and quickly increase our social media presence, with creative posts and constant, quality content.
Santos Ellin Jr. - Film Critic, Horrornews.net & Gruesome Magazine:
Michael Joy is one of the most savvy people I've ever met in the business. He is detail oriented, quick to lend a hand if asked (& even if you don't ask he's there to help) and most of all efficient. He has been there for me as I slowly became acclimated to a new job title at HNN and would be nothing but a prized asset wherever he decided to hang his hat. There are few better at doing what he does.
Mike Bohatch - Owner & CEO, Horrornews.net :
I've had the fine pleasure of working with Michael Joy for many years. His commitment, efforts and dedication are second to none. Michael jumps right in and seizes every project like a pro making him not only a great working asset but a top contributor to the bottom line of an organization's success. If you are considering Michael for project or position, you should be thankful you've found him.
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